Looking to improve your website’s search engine rankings? Our team of experts will analyze your website’s strengths and weaknesses, identifying key areas for improvement to ensure that your site is optimized for maximum visibility and traffic.
A comprehensive website audit is the first step in optimizing your website for search engines. This involves analyzing your website’s content, structure, and technical aspects to identify any issues that could be impacting your search engine rankings. During a website audit, you should review your website’s on-page optimization, internal linking structure, page speed, mobile responsiveness, and other technical factors that could impact your search engine visibility.
Book a free strategy callOn-page optimization is the process of optimizing individual web pages to improve their relevance and authority in search engine results pages. During an SEO audit, you should analyze your website’s on-page optimization to ensure that each page has a unique and descriptive title tag, meta description, header tags, and relevant content that is optimized for your target keywords. You should also ensure that your website’s URLs are optimized and structured in a way that is user-friendly and easy for search engines to understand.
Internal linking is an important factor in SEO, as it helps search engines to understand the hierarchy and importance of your website’s content. During an SEO audit, you should review your website’s internal linking structure to ensure that it is well-organized and easy for users to navigate. You should also ensure that your website’s most important pages are linked to from your homepage and that there are no broken links or orphaned pages that could impact your website’s crawlability.
Page speed and mobile responsiveness are two important factors that can impact your website’s search engine rankings. During an SEO audit, you should review your website’s page speed using tools such as Google PageSpeed Insights and GTmetrix to identify any areas for improvement. You should also ensure that your website is mobile-responsive and that it provides a positive user experience on all types of devices.
Backlinks are an important factor in SEO, as they help to establish your website’s authority and relevance in search engine results pages. During an SEO audit, you should analyze your website’s backlink profile to identify any low-quality or spammy backlinks that could be impacting your search engine rankings. You should also review your website’s anchor text profile to ensure that it is diverse and natural.
Finally, during an SEO audit, you should review your website’s analytics and search console data to gain insights into your website’s performance. This includes tracking your website’s organic traffic, conversion rates, bounce rates, and other key metrics. By analyzing this data, you can identify areas for improvement and make data-driven decisions to improve your website’s search engine visibility and performance over time.
Contact SEOTIVA today to learn more about how our SEO services can help you attract more organic traffic, and improve conversion rates.
